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Case Study · Italian Deli · Bangkok

How Jet Italian Deli became the first name AI gives for Italian food in Bangkok.

A 5-year partnership. ChatGPT names Jet first for Italian food in Bangkok — and when buyers double-check, it vouches for it: “a solid pick,” citing 92% recommend across 55 reviews.

Before

A Bangkok institution.

5,000+ customers served. A 5-year working partnership with Fox Funnels. A counter Bangkok already knows for cold cuts, cheese and fresh mozzarella.

The reputation existed — we made it the answer buyers get first, on every engine they ask.

The proof

AI names it first — and vouches for it.

Two questions to ChatGPT: where to buy authentic Italian food in Bangkok — Jet is named first — and whether Jet is any good: “a solid pick”, 92% recommend across 55 reviews.

ChatGPT · the AI answer
where can I buy authentic Italian food and deli in Bangkok?
Named #1
chatgpt.com
ChatGPT answering “where can I buy authentic Italian food and deli in Bangkok?” and naming Jet Italian Deli first

Jet Italian Deli, named first — “the dedicated Italian deli… cold cuts, cheese, fresh mozzarella, pasta, oils, balsamic… Bangkok delivery and self-pickup.”

Jet Italian Deli — the first name on the list
ChatGPT · the double-check
is Jet Italian Deli any good?
“A solid pick”
chatgpt.com
ChatGPT answering “is Jet Italian Deli any good?” — genuinely good, a solid pick, 92% recommend across 55 reviews

When buyers double-check, ChatGPT answers: “genuinely good … a solid pick” — citing 92% recommend across 55 reviews.

Jet Italian Deli — the first name on the list

A Bangkok institution.

Burrata with fresh tomato and basil served at Jet Italian Deli, Bangkok
Burrata, from the Jet Italian Deli counter

Jet Italian Deli is the real thing: a counter Bangkok already knows for cold cuts, cheese and fresh mozzarella. Our job was to make sure the people searching for Italian food in Bangkok, on Google or through AI, land on Jet first.

What we built

The position competitors can’t fake: an established brand that owns Google and the AI answer at the same time, so the first name a hungry customer sees is Jet.

SEO GEO AEO
Measured

The result.

The real figures of a five-year partnership — a track record competitors can’t fake.

Customers acquired
5,000+

real customers won over the five-year partnership, the scale behind the brand search and AI now point to first.

8.4×

Blended ROAS · advertising

850+

orders every month

15,000+

social followers built

1,200+

content pieces created

<6mo

Scaled to consistent monthly revenue in under six months, then held it for years

R Roberto Founder, Jet Italian Deli · Fox Funnels partner, 5+ years
From the founder
“Day Zero: just a kitchen and a dream. No website, no following, no digital anything.

Five years on, that kitchen is found first on Google and named first by AI — in his own words.

Be the answer

Be the name Google and AI give first in your category.

Five years. One partnership. First name out of the AI’s mouth. What does AI say when buyers double-check your business?

Free · 48-hour turnaround · No lock-in.