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Case Study · Restaurant · Bangkok

How Ombra reached Page 1 of Google for 15 searches — and became ChatGPT’s first pick.

A Thonglor tavern that wasn’t ranking for the searches diners use. After a traditional SEO program extended into AI search: 15 keywords on page one (7 in the top 3), 1.6× organic clicks in 10 months — measured in Search Console — and the first name ChatGPT gives for the category.

15

keywords on Page 1 of Google

7

of those ranking in the Top 3

AI
1st

named first by ChatGPT

Before

Great food, hard to find.

Ombra wasn’t ranking for the searches diners use to choose a wine bar in Thonglor — and was absent from the AI answers people increasingly rely on. Two doors to the same hungry customer, and Ombra wasn’t owning either.

The food and the room were never the problem. Findability was — and findability is an engineering job.

What we did

Traditional SEO,
extended into AI.

01 · Technical foundation

A crawlable, fast, structured site — so every engine can read, and trust, every page.

02 · On-page & content engine

Pages and content mapped to real local search intent — the searches diners in Thonglor actually type.

03 · AI answers · GEO / AEO

The signals that let AI engines read and recommend Ombra — ChatGPT’s first pick for the category.

The result · organic search

Page 1 of Google, measured.

Real, high-intent local rankings — 15 keywords on Page 1, seven of them in the Top 3, for the searches diners actually use.

Google · Page 1
15keywords

ranking on Page 1 of Google — with 7 in the Top 3 for high-intent local searches in Thonglor.

1.6×

organic clicks · +57% in 10 months

1.6×

impressions · +56%, same window

#1

“italian restaurant in Thonglor”

P1

“best wine bar Bangkok” · page one

Where Ombra ranks now
  • #3“wine happy hour”
  • #4–5“wine bar Thonglor”
  • #7“best wine bar Bangkok”
  • #1“Ombra Modern Tavern” (brand)

The result · AI

And the first name AI gives.

When diners ask ChatGPT for the best modern tavern in Bangkok, Ombra is the first pick — named before the diner has decided where to look. The result is public and reproducible.

best modern tavern in Bangkok?
Named #1 ChatGPT answering “best modern tavern in Bangkok?” and naming Ombra Modern Tavern first

Ombra Modern Tavern, named first — “I’d book Ombra first.”

“My pick: Ombra Modern Tavern … I’d book Ombra first.”
Be the answer

Page 1 on Google. First pick on AI.

Page one is not one trophy keyword — it’s owning every search in your category. Ask ChatGPT about yours, or let us do it for you.

Free · 48-hour turnaround · No lock-in.