Case Study · Design studio · Koh Samui
No domain age, no backlinks, no content history. One engineered article took the top spot for the search that brings design briefs.
Unformal launched with a beautiful site and no search footprint: not indexed, not ranking, invisible to the clients searching for exactly what they do.
For every high-value search its future clients typed into Google, a competitor or a directory got the click. A new brand is invisible by default, and invisible doesn't get hired.
01 · Technical setup
A crawlable, fast, structured foundation so Google could read — and trust — every page.
02 · On-page structure
Pages mapped to real intent, with the on-page signals that earn the top spot.
03 · Content piece
One content piece, engineered to rank for the studio's highest-intent keyword — the search that turns into briefs.
One piece of content went from not indexed to position #1, ahead of design directories and global brand names, in weeks on a fresh domain.
From a fresh domain, zero history, to position #1
A single content piece did the work
The same article now surfaces across the AI engines for Koh Samui design queries, found on Google and in AI answers
"Fox Funnels took over my marketing — creative and advertising, one package, one team. Now I get inquiries from people who've never heard of me before. The best part? I don't have to think about any of it."
This took weeks on a domain with zero history. If your site has been live for years, you’re starting ahead of where Unformal did.
Free · 48-hour turnaround · No lock-in.